Mobile Advertising
GroundTruth
Who
Digital Advertising Banners
What
3 month period
When
$1.7 million +
How Much
During my role as a creative intern for GroundTruth, I worked on standard and rich media mobile advertising campaigns for a variety of clients using Celtra and Adobe CC. I collaborated in a fast-paced environment, meeting client requirements and delivering dynamic content targeting specific audiences. I shadowed full-time designers and collaborated with both the sales team and account managers.
I strategized many creative options and applied design principles to create interactive banners with gaming units, galleries, locators, changing distance, weather, and language to target specific audiences.
I have also included preview links to live demos for select campaigns.
Dunkin RFP
Dunkin’ - Holiday Game: